Brand Story
In 2010, it seemed like everything had collapsed when the construction company was on the brink of bankruptcy. But with strong will and unwavering belief, after only 7 years, we got up and decided to restart our business with the brand "Amazing Coffee".
With the aspiration to become the leading coffee chain in Vietnam, the Amazing Coffee brand quickly developed, opened two more branches, and gradually became a name loved by customers.
From that solid financial foundation, we continued to realize a bigger ambition: building the Amazing Center office building for rent in Ho Chi Minh City and investing in a farm called Amazing Farm in Gia Lai.
This is not only a strategic business move but also a way for us to create jobs and directly help the local ethnic minority community. We turn our vision into a mission of education and training for a better life, with a core business philosophy: Prosperity with partners, happiness for employees, and building a better society.
Mr. Nay Minh
Chairman of the Board of Directors of Amazing Group
From the early days of just a small coffee brand, we have nurtured the aspiration to build an ecosystem where value is created through kindness, creativity and sustainability.